About

Xtrud is an architectural visualization studio founded in 2020, driven by the harmony between volumes, light, and atmosphere. We create images that go beyond representing a project: we seek to understand its essence, interpret its intentions, and translate them into visual experiences capable of sparking desire and clearly communicating what has yet to exist.

Our work starts with the architecture itself. Every framing, material, composition, and lighting condition is considered to bring out each project's particular character, respecting its proportions, its materiality, and the vision of whoever conceived it. More than pursuing realism, we aim to build images with identity and intention.

Over the years, we've developed an approach that unites technical precision with aesthetic sensibility, understanding visualization not just as a representation tool, but as a fundamental part of a project's communication and positioning — images capable of conveying a perception and shaping how a piece of architecture is understood, desired, and presented to the market.

Our focus lies exactly in that balance between precision and sensibility: creating images that are technically consistent, yet also able to spark a real sense of a space before it even exists.

Today, from the interior of Minas Gerais, we collaborate with architecture firms, developers, and construction companies across Brazil and in international markets, developing high-impact images that elevate the architecture, strengthen its communication, and expand its commercial potential.

At the head of the studio are architects and urban planners Gabriel Portes and Victor Palmeira, responsible for the projects' visual and technical direction and for the eye that guides every image Xtrud produces.